Thursday, March 27, 2008

Cold Calling Scripts and Opening Lines

Last week your colleagues really answered the call!

I asked for anyone who was interested to send in cold calling scripts and we'd take a few weeks to study them on the blog.

Next thing I knew my Inbox was full of cold calling scripts from a variety of businesses. Big, BIG Kudos to all of you who responded. Putting "your stuff" out there for everyone to see can feel like risky business... but did you know taking that kind of risk is the very stuff that outrageous success is built upon? Well, it is ... and I want you to know that.

If you've been sitting on the fence, know that the answer is "Yes," you may still send in your cold call scripts if you want to get in on the fun ... and most profitable learning! We'll keep the scripts anonymous ... so you can focus on skill building rather than on how your words look in print.

After sorting the scripts into piles, I could see that opening lines of these scripts loosely clustered into seven groups ... that you will see in the "opening lines" listed below:

* Hello, this is Cold Caller with ABC Inc. based here in the area. We're in the business of helping companies maintain and monitor their widgets 24/7. Are you the person responsible for the performance of widgets?

* Hi, Mr. Prospect, my name is Cold Caller from widget Solutions. Did I catch you at a good time? Do you have a moment?

* Hi, Mr. Prospect I know you're busy, so I'll be brief. I'm calling you today because we specialize in "widget excellence" and as a follow-up to my letter to you whereby I indicated that if you were to run a "widget diagnostic & execution survey" you can benefit in three ways ....

* Hi, Mr. Prospect, this is Cold Caller, Chief Widget Master of The Supreme Widget Group We specialize in getting results for organizations before The Grand Poobahs. I'm calling because I did some research on your business and it seems you may be concerned about issues ...

* Good Day, Mr. Prospect, my name is Cold Caller and I am calling from "Widget Solutions". I am directly responsible for the success of the relationship between our two organizations ...

* Hi Mr. Prospect, my name is Cold Caller with Widget Associates. I was hoping you could help me out for a minute. I specialize in ..

* My name is Cold Caller and I am with Widget Associates. I'm not sure if it makes a lot of sense for you and me to talk in great detail. Maybe if I give you a 20-second abstract of what we do and then you tell me if it makes sense to talk further, are you OK with that?

OK, now, roll up your sleeves and let me know via post to the blog or your "reply" to the email ...

1) What do you like about these opening lines ...

2) What bothers you about these opening lines ...

3) How are they different from the one word opening line that highly successful cold callers use that's listed below ...

* Mary?

The more interaction the greater the learning ... so let us hear your thoughts!

Best,

Leslie Buterin (like butterin' bread)

Visit: www.coldcallingexecutives.com

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Wednesday, March 19, 2008

Cold Calling Scripts: The Good, The Bad, & The Ugly

The past week to ten days I have received dozens of questions about the best scripts, about dynamic scripts, and more about effective cold calling scripts.

You don't have to hit me in the head with a 2-by-4 to get my attention ... I got it ... you have questions -- lots of questions -- about scripts!

For the next couple of weeks I'll send you notices to visit this blog and join in on the conversations about scripts. We'll be breaking them down and building them up again all towards the goal of giving you confidence in your ability to dissect and build powerful scripts that fit your mood and need at the time of each cold call.

The plan is to start with scripts then move on to clever overturns to objections and snappy lines that put you in the right frame of mind to move through each cold call with ease.
Toward that goal will you be so kind as to forward your scripts to me. Just "reply" to the email that led you to this blog ... or post your script here ... as you see fit.

I am ready to go ... all that's missing is your script(s) ... so, send 'em in. Don't be shy now, your writing does not have to be perfect and I'll with-hold your name to protect the innocent :) I'll polish up the grammar and punctuation as needed for clarity -- just send those scripts!
Visit: www.coldcallingexecutives.com

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Wednesday, March 12, 2008

Cold Calling: Conqering Cold Call Reluctance

Recently a colleague in Canada invited me to talk with her people about how to conquer call reluctance.

Always eager to spread the good news about cold calling (that it can be done and quite profitably) I said "You bet!"

Then I got to thinking, if her people got to listen-in you should be able to as well, so in this week's post you are privy to our conversation! Grab a cuppa somethin' and a note pad ... this interview runs just about 60 minutes.

Best,

Leslie Buterin (like butterin' bread)


video
Visit: www.coldcallingexecutives.com

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Saturday, March 1, 2008

Cold Calling: Your Interest in Interviews w/ Sales Authors

Last week after saying I read 3-5 business books a week, subscribers "replied" back saying they wish they had time to read more and sharing books they'd read or heard about recently that had a positive-profitable impact on their sales and cold calling.

Building upon the understanding that books are a cost effective way to access the best practices of top sellers, I couldn't help but wonder ... if you would have interest in listening in on calls I make to top sales experts about the books they write?

I make these kinds of calls frequently, as a matter of routine to keep my finger on the pulse of important topics to keep you informed of that'll point you in a profitable direction.

You could easily "listen in" on these calls -- at no cost -- via MP3 files on this blog.

Toward that goal would you take a quick minute to let me know:

1. What authors you want to listen to?
2. What questions you want for me to ask them ?
3. How much time in terms of minutes you have available to listen per MP3?
4. How frequently do want to listen-in on these kinds of audios?

Just "reply" to the email I sent or post your responses right here on the blog. Either way I'll get them and am quite interested in your thoughts.

In the meantime, here's a 7 minute MP3 by author Paul McCord and the questions answered in his new pre-publication book SuperStar Selling written by Paul McCord. Click on the arrow in the toolbar underneath the bookcover below to hear his thoughts.


video


Remember, Paul is one of The Top Sales Experts that I have been telling you about in recent emails. You can see Top Ten Sales Articles and our reviews of them at http://www.top10salesarticles.com/ and you will soon hear more about what we are up to on a world wide scale.

Leslie Buterin (like butterin' bread)
Visit: www.coldcallingexecutives.com

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Cold Calling Konrath Interview

The Foot in The Door Teleseminar starts Thursday and is being hosted by and begins with Jill Konrath of Selling to Big Companies and the Sales SheBang.

I interviewed Jill with my business partner, Peter, as a promotional piece for a product we created. I figure being able to listen to that interview will be a terrific way for you to get to know Jill before you attend the Teleseminar.

The interview is good, really good and gives insight to the thinking of top sales professionals. This audio lasts 35 + minutes so grab a cuppa coffee, a note pad, and get ready for Jill's important perspective.

Yes, you can still get in on the Foot in The Door Series ... just click on the "snip" link(s) below ... and yes, mp3 files will be made available to each person who signs up for the series. So many of you had that question from an email sent last week I thought I'd answer it here!

http://snipurl.com/20k9e [www_sellingtobigcompanies_com]

video

http://snipurl.com/20k9e [www_sellingtobigcompanies_com]
Visit: www.coldcallingexecutives.com

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Cold Calling Expert/Authors Direct You to Profits

Last week after saying I read 3-5 business books a week, subscribers "replied" back saying they wish they had time to read more and sharing books they'd read or heard about recently that had a positive-profitable impact on their sales and cold calling.

Building upon the understanding that books are a cost effective way to access the best practices of top sellers, I couldn't help but wonder ... if you would have interest in listening in on calls I make to top sales experts about the books they write?

I make these kinds of calls frequently, as a matter of routine to keep my finger on the pulse of important topics to keep you informed of that'll point you in a profitable direction.

You could easily "listen in" on these calls -- at no cost -- via MP3 files on this blog.

Toward that goal would you take a quick minute to let me know:

1. What authors you want to listen to?
2. What questions you want for me to ask them ?
3. How much time in terms of minutes you have available to listen per MP3?
4. How frequently do want to listen-in on these kinds of audios?

Just "reply" to the email I sent or post your responses right here on the blog. Either way I'll get them and am quite interested in your thoughts.

In the meantime, here's a 7 minute MP3 by author Paul McCord and the questions answered in his new pre-publication book SuperStar Selling written by Paul McCord. Click on the arrow in the toolbar underneath the bookcover below to hear his thoughts.


video


Remember, Paul is one of The Top Sales Experts that I have been telling you about in recent emails. You can see Top Ten Sales Articles and our reviews of them at http://www.top10salesarticles.com/ and you will soon hear more about what we are up to on a world wide scale.

Leslie Buterin (like butterin' bread)
Visit: www.coldcallingexecutives.com

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