Cold Calling: Health, Wealth, and Love and Time to Enjoy Them

Every Thursday of 2008 I plan to be in touch with you via email or phone. Some weeks, like this one, I will be sending you more than one email because there are lots of questions I want to answer for you.

This year I made a significant strategic decision. This may be the year for you to do the same.

As for me, I decided to quit focusing on getting more subscribers from the Internet community at large and to begin focusing all of my attention on you, the rest of our current subscribers, and clients.

Even though my board members' continue to advise me to market for more, more, and more subscribers, I say "no" because during strategic planning sessions I had an epiphany of sorts.

I acknowledged that what fuels my soul, what gets me out of bed in the morning and ready to live life with gusto is the privilege of walking deeply ... one-on-one with my clients; the thrill that comes with pouring the best of me into each of you; and the joy that comes with hearing about your resulting successes.

What's happened since I implemented this decision January 1 of this year?

• The number of our subscribers has quadrupled as subscribers forward our emails and articles to colleagues... and let others know about our http://www.coldcallingexecutives.com/ and http://www.thetopdog.com/ websites. Now, I am get to work with more terrific people just like you!
  
• More of our subscribers are taking the plunge and inviting me to coach them through the challenging waters of cold calling; maintaining regular contact with you via email is a welcome reminder that there is someone out there (those of us at Top Dog Consulting) who is on your side and wants to you experience over-the-top success.
  
• More of our clients are asking advice in other areas of life ... how to deal with the changes brought on by the economy, investments, and health. As we walk deeply through problem solving, together, our clients honor me as a trusted resource. I will do everything I can to maintain and build upon that trust.

Although I do not profess to be an expert in these areas outside of cold calling, I am glad to talk in-depth about what I have learned throughout many adventures in life. My encounters and relationship with sales professionals and business leaders from around the world offers a unique perspective that equips you well to deal with changes in the market place.

Now and again you'll receive some "off topic"; non-cold calling related writings from me ... like you'll see this week. Why? Because these "off topic" questions are being asked frequently by subscribers and clients. For every one of you who asks a question, I know there are at least 100 of you who have the same question but just haven't yet asked for answers.

Today, I'll pass on a most excellent health resource where you will find more about the physician who helped me get my life back from Lyme disease; and has done the same for others with Fibromyalgia, Chronic Fatigue Syndrome, Multiple Sclerosis, Alzheimer's and more.

Find a list of other diseases this doctor helps people get through when you download the free ebook from http://www.thelymelady.com/

Find out how to contact this physician at http://www.healthcentersofamerica.com/ (big, Big, BIG, thanks Maria for being the most recent one to ask me for this info!)

Tomorrow I'll answer the frequently asked question , "What books should I be reading this year?"

The next day, Thursday a quick survey will be coming your way -- some terrific solutions are coming together that'll answer the number one cold calling question. Your input will give me what I need to provide the finishing touches.

More soon, until then, think about what your clients receive that is uniquely yours to give. Then ask yourself, based on the answer is a change is sales strategy warranted in how you conduct business?

Leslie Buterin (like butterin' bread)

Visit: www.coldcallingexecutives.com

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