Cold Calling Tips that Give Power to Scripts

Using the same old cold calling script, that predictably yields low to no results is just wrong.

Why do we stick with a script that has a low to no payoff?

I think there is a payoff of sorts. The payoff is predictability and the feeling that we are doing something. And doing something is better than doing nothing. Right?

Well, no. Frantic activity with little movement forward is just a lot of frantic activity. Better to think about each activity you engage in and then to keep doing what gives you desirable results; and let go of the activities with little yield.

Top notch sales people know they are to speak "from" a script when making cold calls. These same sellers know that rookies and telemarketers "read" the script.

What's the difference?

Reading "from" a script gives the freedom you want along with the structure you need to maximize your cold calling effectiveness. A thoughtfully crafted script allows you to function throughout each call with laser- like focus; to pay keen attention to the realities of the call with your prospect; and allows you conversational flow that moves toward your advantage.

To get through each cold call you must have a sense of connectedness with your prospect whether it is the executive assistant or the executives. You must be able to think about the impact of your words; what your prospect's words are telling you; and how to adjust your words accordingly.

The more aware you become of the components of a cold call the better quality information you will have available to help you create a strategy and a process for dealing with subtle and not so subtle shifts in each conversation.

You want structure so you can concentrate and leverage the opportunities at hand. Additionally, you want that structure to give you the freedom to think and the ability to make adjustments during each call.

Eventually, you will build a high level of awareness of the details of your cold calls. This may even look easy and appear to be seemingly effortless to those around you. But it takes skill and concentration to maintain a crisp consciousness about what you are saying, what your prospect is saying, and what you need to say to keep a 90-second prospecting call on track for an appointment.

Visit: www.coldcallingexecutives.com

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