Learn About Cold Calling from Telemarketers

The title of this post may seem like an oxymoron to some of you ... much like "military intelligence". No offense to our amazing troops but you know what I mean.

A telemarketer just called me from a call center. She said she was with Discover Credit Card Merchant Center and she had a no obligation offer for me.

I said, "Just in case this call is recorded the owners of your call center need to know that the background noise is distracting and evokes immediate distrust. And your opening statement doesn't address any of my needs."

She apologized all over herself.

I replied, "It's not your fault. You are doing a good job. I know because I help all sorts of companies prosper by coaching them cold calling well. Unfortunately your company is failing to equip you with what you need to do your job - the right background sounds and an effective script. No doubt you're on commission and will do well in the right environment. However, Discover isn't it."

If Discover wants to blast past Visa/MC and American Express leveraging cold calling to the max, then they will give me a call. I'm not holding my breath as clearly they are missing the obvious.

You on the other hand are a different story altogether. You can quickly learn and prosper from their mistakes.

1. When you cold call make sure the background noises project the kind of environment you want your prospects to see you in.
2. Make sure your opening line presses their buttons - addresses one or more of your prospects' most pressing business concerns.
3. Like this caller did, apologize when you screw up, not only is it the right thing to do, but it makes you seem human - people want to do business with honest humans. I would give this caller a few minutes of my time, anytime for that one reason

Visit: www.coldcallingexecutives.com

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