Cold Calling Tricks You Must Not Do - EVER

This one trick moved to the front of my mind as I was on the receiving end just now.

A seller called my office and got a hold of my assistant. Same seller really messed up the call and called back later ... with a disguised voice.

My opinion of this kind of tactic? Don't do it - ever. First of all in our office this kind of call is only good for a chuckle. We will not do business with them - and we do a lot of business with a lot of people who call our office. And yes, my assistant recognizes (and remembers) callers by their voices, even if they are disguised.

If people are going to try to deceive me on the phone, I know they will try to deceive me in person as well. That is the "character" of the caller -- and liars will lie, regardless of the venue. That's what they do.

Far better to screw up a cold call phone presentation, apologize and recover than to get caught up in a game of deception.

I can live with flawed phone presentations and mistakes. I won't work with liars and deceivers. Most "top dog" decision makers have the same thinking.

Visit: www.coldcallingexecutives.com

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