Cold Calling: Rules of Engagement

You'll know that you're ready to engage your cold calling prospect - when you have put to rest the desire to speak compulsively, rattle on incessantly, and talk about your company as though your company information is the "key" to earning the right to proceed and schedule an appointment.

When self-control is evident, then and only then are your ready to master the Cold Calling Rules of Engagement ... for the sales pro who wants to transition to a top down selling strategy.

Here are the rules:

Be polite.
But drop all social niceties, such as "how are you today" and "is this a good time for you to talk"

Be to the point.
But position your Top Dog prospect to make the decision. "I'm looking for time on your calendar to determine whether or not we can ..."

Be brief and make sure every word keeps you on target for an appointment.
Do this by following every statement that you make with a question that solicits input from your prospect.

Visit: www.coldcallingexecutives.com

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