Can You Avoid Cold Calling Altogether?

I suspect the thought "is it really possible to never cold call again" keeps coming up because direct mail marketers launch their campaigns as the seasons change. And their "hook" is "direct mail is a way you can avoid your fear of cold calling."

Which begs the question, "can you build a business without using the cold calling as part of your selling strategy?"

Sure you can learn what it takes to entice someone to open up an envelope even when they toss the rest of their ennormous pile of unsolicited mail received daily. Sure you can learn the words to use to capture the attention of a reader who has dozens of pressing issues whirling about in their brains.

No doubt about it you can find a good list of prospects to send regular mailers to and prepare to send each person up to 27 pieces of mail before they buy. Absolutely you can figure out the written words that will compel your target audience to consider using your services. Direct marketers do this for a living and some of them make a very good living.

But, and this is a big "but" .... eventually someone is going to have to have a conversation with the prospects and clients with whom you are doing business. That's the nature of selling products and services to the people who need them. You've gotta dialog with them sometime ... to figure out what to put in a direct mail campaign, (which is actually a sales presentation in print.) to figure out how to sell to them, to identify and create new product offerings that meet their needs and wants.

As a sales professional you are gifted with the spoken word. So, why not learn the words to say when cold calling prospects and close your sales sooner rather than later? And complete the entire process in 90-seconds or less?

Visit: www.coldcallingexecutives.com

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