Always Cold Call the Company President?

Dave recently asked, "If I know the Chief Financial Officer is the decision maker I want to reach, should I still call the President's office first?"

With every decision it is a good idea to think through: what you have to lose and what you have to gain.

If you call the CFO first and he says "No" to an appointment, then you call his boss the President and get an appointment, you run the risk of really ticking off the CFO. After all you went over his head after he said "No', and even worse you scheduled with his boss.

If you call the President first, he may say "No" to meeting with you. Then, you call the CFO and you haven't caused any hard feelings.

Then, again you may call the President first and be referred to the CFO's office. This leaves you well positioned with a warm introduction from "the boss."

You may need to pick yourself up off the floor when you call the President first and he agrees to see you. This is what is called "ideal positioning" - who better to meet with than the person with unlimited check writing authority and decision making ability!

No matter how you slice it, you are well served when you call the President first.

Visit: www.coldcallingexecutives.com

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