Your Cold Calling USP

A "Top Dog Classic" opening line for those in the Staffing and Placement Industry is, "I'm calling for an appointment to see whether or not I can reduce your workforce expenses by 20%."

David asked, "By the way, the 20-40% cost savings for staffing/recruiting services is based on what data?"

Re: 20-40% cost savings. The 20% is a good number to catch the attention of the decision maker. A lower number doesn’t do much for getting a high-level prospect to notice you. A higher number (even if it is accurate) seems to divert the prospect into thinking “this is outside of the realm of possibility.”

As for a basis for the 20% figure, when you think about the hard costs:
- recruitment efforts (training of recruiters, travel expenses, building familiarity with each segment of the workforce)
- the ability to “try out” an employee before making the commitment to employ them full time
- the value add of your strong file of contacts because you do this full time and have the ease of moving across industries nationwide (something most in-house recruiters do not have the luxury of doing)
- your ability to meet with “top decision makers” (which most in-house recruiters don’t have even within their own companies)

These factors make 20% savings a conservative estimate, that high-level decision-makers understand and appreciate.

Visit: www.coldcallingexecutives.com

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