Three Topics that Grab the Interest of Top Dog Prospects

When it gets down to it there are three and only three topics that command the interest of high-level decision makers.

1. How to increase revenues
2. How to decrease expenses
3. How to improve communications

The "elevator speech", that 30-second commercial, also known as your unique selling proposition (USP) that'll capture the attention of your executive-level prospect will clearly speak to one of these three areas.

Ask your satisfied clients what it is about your product/service that made a difference for them in these areas. Then, craft your USP around the feedback provided by them.

Visit: www.coldcallingexecutives.com

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