The Non-Generic Cold Calling Script

When David and I were talking on the phone, he confessed, "I'm impatient. Any chance you have a batch of generic cold calling scripts I can use that'll work?"

Big smile.

I'm impatient too. In fact we sales professionals are notorious for having the attention span of a gnat! However, patience is a virtue for those of us who want to build an excellent cold calling script.

The pattern of successful scripts is the same: you're calling to get an appointment to see whether or not your product/services can help your prospect achieve specific business goals.

The phrasing of the words within that pattern is unique to your business. To come up with a killer opening line you need to do some research. Start out by interviewing your happy clients and getting them to identify in quantifiable terms how in fact your product/services helped them achieve their business goals. Use their words to begin crafting your phrasing.

Visit: www.coldcallingexecutives.com

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