Key to a Killer Cold Call Script

Think about your products/service.

Think about what your satisfied clients think about your products/service.

Quantify what your clients really want from you and put it into your killer cold call script. This is your USP. Your Unique Selling Proposition.

One of the most famous examples of such a USP is "Domino's Pizza Delivers in 30 Minutes or Less -- Guaranteed!"

Don't know whether this is fact or fiction, but I've heard that Domino's dropped the "30 minutes or less" portion of their original USP because their delivery guys were getting into or causing accidents doing their best to honor that commitment!

Notice the USP doesn't say "delivers great tasting pizza loaded with organic toppings." That's not what Domino's clients are interested in. They want fast delivery and that's what precisely what Domino's gives 'em.

Notice how, at least in the beginning days of using this phrase, Domino's quantified their delivery, they'd get it to you in 30 minutes or less.

Now, think about what's meaningful to your clients about your business. How can you quantify that meaningful component? How can you put it into a USP of your own? Feel free to share it here if you want and let your colleagues provide you with feedback.

Visit: www.coldcallingexecutives.com

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