Don't Mess with a Successful Cold Calling Script

A newbie to cold calling said that a successful sales pro shared his cold calling script with her.

She asked me, "How can I make the script sound more like me?"

I said, "Whoa Nellie!" If a seasoned pro was willing to share a script that brings results - don't change a single word until you've made 50 cold calls with that script and closely examined the verbal exchanges you have with your prospect and the results of those calls.

The successful cold calling script to the uneducated reader may just seem like a few words on paper. And it may seem logical to ask, "what's the big deal if I change a few words here and there?" The fact that this question even comes to your mind is evidence that you you shouldn't be changing one single word ... at least not yet.

A cold calling script is an extremely sophisticated sales presentation that must open the door, build rapport, establish your right to procede with the call, and get the desired outcome (an appointment) ... all in the span of 90-seconds (or less) of phone time that you have with your prospect. Every word spoken either helps or hinders your results. Seasoned pros know this. Don't even think about changing their scripts until you understand why every word is there in the first place.

Visit: www.coldcallingexecutives.com

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