Remember - No Fear Cold Calling
This week I am reminded once again that successful cold calling is really a way of living.
Tuesday evening our family was all gathered at the hospital. Overnight we found ourselves in the position of deciding when to pull the life support from my sister-in-law who had suffered a massive coronary and stroke that effectively destroyed her brain. We were working this through when at ten minutes after midnight our nurse entered the waiting room with a solemn look on her face. She let us know that my mother-in-law had just died.
There are many lessons and many marvelous things that have happened during this period of intenense grief and I will share the stories in a variety of settings.
As for right now, for you and me and all of us who cold call here are a few lessons I am reminded of and want to pass on to you with passion behind the words.
1. Life is short. Make the time you spend count. There is no need for you to waste weeks, months, even years "working your way" from the low levels of an organization to the top. Cold call high-level decison makers from the get go. They want and need to hear from you. If they are rude to you that's their problem. In your mind just say to yourself, "next" and call another prospect. You are on the lookout for the people you want to do business with. It doesn't take many to make for a great year. Go find them.
2. Fear not. Living in fear sucks the life right out of you and keeps you from doing what you are meant to do with your life. Not everyone is gifted with the ability to sell. No doubt about it, you have a gift. Go use it.
3. Use fear to move you forward. Being prompted by fear in a way that helps you grow emotionally and professionaly is a most excellent use of that emotion.
4. Love your life and live out loud. Care enough about your prospects to call them and let them know what you have to offer that will make their businesses better. This very well may dictate that you feel the fear ... and make your calls anyway. Get to it.
Thank God in all things. He gives us life greatly to enjoy. Learn your lessons and get on about the business of living - because life is short - and you have a contirbution to make. Visit: www.coldcallingexecutives.com
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posted by Leslie Buterin (like butterin' bread) @ 6:26 AM
2 Comments
2 Comments:
My sympathies Leslie on your families loss.
thanks for the reminder that we all need to keep what we do in perspective. There's nothing that a rude prospect can do to you on the phone that compares to a situation you recently experienced.
With Warmest Regards during your time of grief..
Bob Stillman
Thanks for your thoughts about our family losses. I appreciate your kindness.
BTW. Sometimes the best lessons seem to be reinforced during challenging times!
It is easy, maybe "too easy" to give in to feeling of being avictim. Amazing outcomes are there to be had for those who shake those feelings and take the action(s) that can be taken.
Leslie
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