"You'll Schedule at Least 20% More Appointments - GUARANTEED - When You Discover the 'Magic Words' to Use
When Cold Calling Executives"

FACT: A Whopping 98% of Cold Calls Fail 
to Secure Executive-Level Appointments.

Here's How You Can Be One of the Elite Few Welcomed
Into the Executive Suites with a Handshake and a Smile!

Walked Out With a $1.2 Million Contract “I am amazed at the power of this sales System. Not only did I get an appointment with my first 'Top Dog' prospect—but he was glad to see me and signed off on a $1.2 million contract!” Manny Penate Plantation, FL

	From: Leslie Buterin, Founder, Top Dog Consulting
Dear Frustrated Cold Caller: "I know how to sell to executives. I just don't know how to cold call and consistently get appointments on the executive calendar."

	Sign Up for My Free Mini-Course Below...Get Time-Proven Lessons to Help You Double Your Cold Calling Results, WITHOUT Increasing the Number of Calls You Make. Your Name: Your Primary Email: Zip Code: We Hate Spam As Much As You Do! We Never Sell, Rent Or Disclose Your Email Address To Anyone As A Part Of Our Daily Business

Sound like something you'd say?

You're not alone. Even seasoned sales veterans admit that they struggle to find the right words to use when cold calling executives.

But when you're cold calling executives, you can't afford to waste time searching for words.

At most, you have 90 seconds to state your case and win an appointment. Or you'll hear the click of your prospect hanging up.

It's frustrating. Infuriating. Even embarrassing.

But "rejection" at "the top" is NOT a necessary evil. Not any more.

Now, you can cold call C-level executives with confidence ... and know in your gut that the "top" is where you belong. Because in this article, you'll discover the three biggest cold-calling challenges that keep you out of the executive suites.

More importantly, I'll introduce you to a time-tested system that helps you make the most of your 90-second window when cold-calling executives and their assistants. So you can schedule more sales appointments with multi-million-dollar decision-makers ... and reduce the amount of time you spend cold calling.

If you're ready to increase the number of sales appointments with C-level executives ... with fewer cold calls, keep reading.

“Grew Our Business 22% Last Year. We often get into the top decision maker’s office with the first phone call.” "I can't tell you how great it is to be back on the phones making things happen. I also want to let you know that your information is very helpful because we have to get directly to the decision makers in order to get approval for the fees we charge! One thing about calling the top is that it is the top. That person is most likely the decision maker. If it isn't the decision maker he or she will pass it on to the person who will follow through. It's amazing to us how much more business and at a higher level we've started getting. We often get into the top decision maker's office with the first phone call." Chris Flakus Branch Manager ATS Professional Service

Why Cold Calling Executives 
Baffles Even Experienced Sales Pros

There are three major reasons that you're struggling when cold calling executives for a sales appointment.

Cold calling prevents you from reading your prospect's body language. When you take pride in your ability to quickly glance at, assess a situation, overturn every objection, and close a sale on the spot ... the loss of visual input is unnerving.

According to Roger Ailes in You Are the Message, our interpretation of a face-to-face conversation is based on the following types of cues:

• 55% nonverbal cues (body language)
• 38% voice
• 7% words

When you're selling over the phone, you're operating with less information than you get when selling in person. Almost 60% less! Which makes it much harder to take your prospect's sales temperature.

You often don't know that your prospect is losing interest until you hear - click! - and then the dial tone buzzing in your ear. You're left frustrated. A little confused. Pretty soon, that nagging little voice that says you don't know what you're doing begins to sound like the voice of reason.

You know deep in your gut that you could sell the pants off of an executive.

But first you have to get past the dreaded Executive Assistant.

You know the type. The human equivalent of Fort Knox. The bulldog who can sniff out a salesperson faster than a police dog nosing around for dope. The Keeper of the calendar who, you hand-on-a-Bible swear, throws your messages away before your complete phone number is even out of your mouth.

Stop! Put the brakes on that type of thinking, my friend. It's part of the problem.

It's the executive assistant's JOB to protect the executive. To protect the calendar. To create a line of defense so formidable that only people who are truly worthy of the executive's precious time and attention pass through.

The only way to gain access to the inner sanctum of the executive suites is to treat the executive assistant like the valued, right-hand person that he or she is. Not like Public Enemy #1.

Forget trying to push your way past the executive assistant to reach the boss. Forget being rude and refusing to give the assistant information. Forget calling back and disguising your voice after an executive assistant tells you "No!"

Executive assistants agree that these common tactics broadcast the fact that you don't belong in the executive suites.

Have you ever hung up the phone after another failed cold call thinking ... maybe it's executives who are from Mars ... and salespeople who are from Venus?

You're not too far off.

Because executives and their assistants do speak a different language. It's the language of dollars, cents, and the bottom line.

If you want to grab the executive assistant's attention and instantly communicate that you belong on the executive's calendar, you must become fluent in 'Top Dog' language.

What executives want is a conversation that sounds like a balance sheet reads. Phrases like "cutting costs" or "increasing sales" are signals that you don't belong at the top. Executives want to hear phrases familiar to them like "cut expenses" and "increase revenues."

And don't forget to cut the fat out of your communications. Cut out the pleasantries - they waste time. Drop the background about your company - they're not interested. They want facts about what you can do for them ...  nothing but the facts.

Here's another way to look at it. Your typical selling style is like a novel. Carefully constructed. A rich tapestry of detail. Complete with detailed background about your company's history and a laundry list of product features and benefits.

But executives want the Cliff Notes version of your sales presentation. Only need-to-know facts. A bottom-line picture. Easily understood. And not one word wasted.

You Sold Me Leslie - I Want The System Now!

The Odds Are Stacked Against You

With traditional sales methods, on average, only 10% of the cold calls you make will result in sales appointments.

Now let's say you need to schedule 20 sales presentations a month to keep your sales pipeline comfortably full. With average results, you'll have to make 200 cold calls to keep your calendar full.

That's a lot of rejection.

After months, even years, of rejection, you might be ready to toss in the towel on the idea of cold calling. Pretty soon, you're forcing yourself to the telephone like a prisoner dragging himself down Death Row.

Now add in that peculiar habit that industry training tells salespeople to adopt: start at the bottom and try to network your way to the top.

Trying to Network Your Way to the Top?
You're Barking Up the Wrong Tree!

I know, I know.

Networking your way upstream feels safer. More comfortable. Less pushy.

There are two problems with this approach.

One, you're fighting a lot of competition—everyone else who learned to prospect starting at the bottom.

Two, it's not profitable.

If You Want Top Dollar Sales, 
You've Gotta Reach the Top Dogs!

As a sales professional, you have two goals.

The top sales professionals know ... the fastest, easiest, most efficient way to sell more while slashing your sales cycle is to sell to the "Top Dogs."

Top executives are the ones with the authority to make multi-million-dollar decisions. And even if they won't be signing your sales contract, you can bet that the underling you're referred to will take you much more seriously when "The Top Dog" tells them to meet with you.

I can tell you this much: I've never met a sales professional who was sorry that he or she sold to top executives. They're only sorry they did not become a "Top Dog" sales strategist sooner.

The #1 Secret to 
Scheduling Appointments with Top Execs

Here's the part that surprises some salespeople. When you want to sell to the top, the fastest way to wrangle an invitation into the executive suites is ... to ... pick up the phone and ask.

You could use direct mail to solicit appointments. But direct mail campaigns take days ... weeks ... even months to prepare. And to succeed, you must possess a talent for writing copy that grabs your prospects' attention.

Let's face it. Your gift for sales gab is your strongest suit. And with one cold call, you can have a decision about your proposition for a sales meeting within a minute or two.

Cold calls are steroids for your sales results. There really is no faster, easier, more reliable way to make big-ticket sales (and lots of 'em) than to sell to top executives who have the authority and confidence to make multi-million-dollar decisions.

And there's no faster, easier, more reliable way to schedule sales appointments with the multi-million-dollar decision-makers than to cold call executives.

Increased Company Revenue by 50% for Several Years "My staffing franchise has been very good to me. We’ve all done very well and in my aggressive pursuit of my market place I wanted more of the pie! We're based in Orlando—the big, big client everyone wants is Disney. I did a few hundred hours worth of business with them over the years, but that was a drop in the bucket compared with the potential business to be had. My sales staff and I kept running into closed doors at Disney. I wasn’t disheartened; I was at a loss for what in the world to try next. Then, I heard about this System for reaching 'Top Dogs.' I called Les and committed to giving this System a try. This new method breathed fresh air and new power into our prospecting techniques. In spite of the temptation to tell prospects about about our success with other clients—we purposed to stick with the words the System told us to use, especially the benefit statement. I learned a lot by just doing what the System told me to do. Now, I can see the error of our “past sales techniques.” In hindsight I see the truth. My sales team and I got so excited about the potential business that we tripped ourselves up—by enthusiastically telling how much we’d done for our other clients we 'turned off' our prospects—we lost our focus and forgot to address the benefits to our prospect. And what a change this learning made . . . Within a week I was in with the executive in charge of making decisions, within the month we signed a contract that literally increased my company’s revenues by 50% for several consecutive years. My only regret is that this System wasn’t available 20 years ago!”  Judy Fontenot, Longwood, FL

This System Sounds Perfect - Let Me Buy Now!

Two Easy Ways to Increase Sales Volume

You know that sales is a numbers game. Just like you know there are two easy and basic ways to increase your sales volume when cold calling executives:

1. Double your dials
2. Double your appointment scheduling rate

Hone your ability to cold call executives, and the numbers start to work in your favor. And you'll become one of the elite "Sell-ice-to-an-Eskimo; Sell-sand-in-the-desert" sales pros your peers only dream of becoming.

Let's take a look at what a simple change can do to your sales ...

This look at your numbers reveals you can double your earnings and sales in two ways:

1. Continue doing what you are doing now only double your dials, which means you will:

•  Forfeit more of your selling time as you double the amount of time you spend "smiling and dialing"
  
• Forfeit even more of your selling time as you research contact information for twice as many prospects as you dial now

2. Reap the rewards of the System for Cold Calling Executives that'll double the number of appointments you schedule with your current number of dials, which means you will:

• Slash your cold calling time in half and get to spend more face time with prospects!  
  
• Double your results as you learn to schedule twice as many meetings during the time you now invest in cold calling 

Who else wants to to double the rewards in half the time? Seems like an easy decision once you see the numbers in plain black-and-white, doesn't it?

Believe me, I know. Because I used to be in your shoes.

How a Terrified Temp 
Cracked the Code for Cold Calling Executives

Hi, I'm Les Buterin (like butterin' bread), the founder of Top Dog Consulting, a firm that helps salespeople reach and sell directly to top executives.

I've developed the most consistently successful, easy-to-implement system for cold calling presidents, CEOs and other top executives and scheduling sales appointments.

My system produces response rates that crush the industry standard. While most salespeople turn only about 10% of their cold calls into sales appointments, most users of my system have a scheduling rate between 40% and 60%.

In fact, I recently had an 80% scheduling rate ... simply by using these timeless, yet extremely powerful, principles.

But I wasn't always so skillful when it came to cold calls. Truth is ...

I used to stink at cold calling. I was terrified of it. But I had to find a way to succeed at cold calling because I was desperate.

The Temp Job That Forced Me Into Cold Calling

Almost a decade ago, I was laid off. A friend suggested that I work as a temporary employee to tide me over until I could figure out what I wanted to do with the rest of my life.

I resisted her suggestion. My pride screamed, "I'm better than this. My background demands more." But once I got my ego out of the way, I realized that her suggestion was a good one. So I ended up taking a temporary position that would give rise to one of my greatest passions: cold calling.

You see, my assignment was cold calling executives to schedule appointments for my company's salespeople.

The job beat me up at first. I dealt with a lot of rejection. But I relentlessly tested my cold calling methods. Determined to figure out precisely what wasn't working ... and what was.

My efforts soon paid off. The sales people I scheduled appointments for were closing multi-million-dollar contracts. As word spread, demand for my cold calling services grew.

Before long, a multimillionaire I had been temping for presented a challenge to implement a new sales strategy. He figured this single strategy was powerful enough to move his company from multi-millions to billions in sales.

He was right.

The strategic idea?

Change the "point of entry" of sales calls. Stop calling low. Start calling high.

Because he had decided that no more of his sales pros were going to get "beat up" by low-level decision-makers. No more of his sales pros were going to waste one more second with folks who didn't have the authority to say yes in the first place. No more endless committee meetings for his people. No siree.

He said, "Starting today a 'sales call' doesn't count as a 'sales call' unless it's made at the senior executive-level. We're going straight for the top!"

The millions upon millions of dollars he'd raked in let me know his ideas had great value. Still, I had to raise the inevitable "but ...."

"Seems like a good idea ... but ... every sales pro knows to call senior level decision-makers. They don't call high because no one tells 'em how to get in."

That rich guy nodded, smiled and reeled me in hook, line, and sinker. "That's your job. Figure out how to get in."

My brain quipped, "Yeah, right." But like any good sales pro I nodded, smiled, and calmly said, "Sure thing."

Two years and $140,000 of my services later the Cold Calling Success System was born. It's the only proven system for cold calling executives ... and  winning a sales appointment with a multi-million-dollar decision-maker within the critical 90-second window, before your prospect hangs up on you.

Using this approach for cold calling executives we grew our business 22% last year. But more importantly, because of the relationships and the kinds of customers it brought us, we grew our earnings before interest, taxes, depreciation and amortization (EBITDA) by 45%. We've also found that with the right relationship at the right level, a bump in the road isn't an earthquake. At a lower level, a bump in the road can be a major problem."  Vince Jennings Staffmark

I'm Sold Leslie!

A Step-By-Step Process That
 Makes Cold Calling A Snap

Now, with the release of the Cold Calling Success System, you can get your hands on the same cold calling process, script, and responses to overcome prospect's objections that my clients have been using for the past 7 years.

You'll go through the same step-by-step cold calling process they use to map out a winning strategy for approaching top executives.

You'll work through the same exercises to identify your best 30-second benefit statement to immediately capture an executive's attention.

You'll discover the same winning phrases and opening lines to instantly signal that you do belong in the executive suites.

You'll learn and memorize the same proven responses they use to overcome any objection their prospects throw their way.

And if you do the work and follow the system ... You Will Enjoy the Same Results When You Cold Call Executives.

Schedule More 
Sales Appointments with Top Executives ... 
With Fewer Cold Calls

With the Cold Calling Success System, you'll:

• Slash your sales cycle by 50% ... maybe more. When you start selling at the top, you'll get to the buying decision faster. And the faster you close one sale, the sooner you can move on to the next prospect.
  
• Reach THE decision maker faster. When you start selling at the bottom with the hopes of networking your way up, reaching the right decision maker can take weeks ... if not months. When you master the skill of cold calling top executives the right way, you'll receive powerful referrals to the right person. And believe me, when the referral comes from The Top Dog, the decision maker you're dealing with will sit up, take notice, and treat you with a lot more respect.
  
• Increase the size of your average sale. Top decision-makers control bigger budgets. They have unlimited checking-writing authority. And they're willing to spend more ... because they can see the long-term value of their investment in your services. Sales professionals who use the Cold Calling Success System have reported that they're closing larger deals by selling directly to the "Chief" C-level executives.
  
• Get in front of more executives. Cold Calling Success System users schedule an average of 4 to 6 sales appointments for every 10 calls made. That's four times greater than the industry average.
  
• Spend more time selling. Because you're booking more appointments in fewer calls, you'll spend less time on the phone ... and more time face-to-face with your prospects.
  
• Turn "No" into "Yes" in almost any situation. You'll discover how to identify the real reason customers object to scheduling a meeting with you ... and how to skillfully steer the conversation back to your goal: making a sales appointment.

Your Confidence Will Soar ... and 
You'll Actually Enjoy the Cold Calling Process

But bottom line results aren't the only benefit of using the Cold Calling Success System.

Because, you'll also notice changes within yourself. Sales professionals who use the Cold Calling Success System say you will:

• Enjoy greater confidence in your cold calling and telephone selling skills. With this easy-to-follow system, you'll know exactly what to say when cold calling executives and their assistants for a sales appointment.
• Relish making cold calls. As your skills and confidence grow, cold calling executives will become a game of skill rather than a chore to be avoided until the last possible minute.
• Feel good about selling over the phone. The Cold Calling Success System focuses on quickly capturing the attention of your prospect ... and explaining benefits and value your service offers. So you won't feel like a pushy car salesman or heaven forbid a telemarketer!
• Make yourself bulletproof to the rejection inherent to the cold calling process. The "No's" and comments you used to interpret as rejection will slide off of you like eggs off of a Teflon griddle!.
   

Discover How to 
Easily Deflect and Overcome Objections

The Cold Calling Success System breaks the process of cold calling executives into small, easy to complete action steps. So you start making changes - and seeing results - immediately.

For instance, one of the immediately applicable skills you'll learn is how to easily, confidently, and consistently overcome the most common objections you hear from prospects.

Objections like:

• "We are happy with the long-term relationships we have with our current vendors."
• "We are under exclusive contract with one of your competitors for the next year."
• "We are moving away from using your services."
• "I'm way too busy right now. Call me back in a couple of months."
• "We've reorganized. He has no time. He'll have to get back to you. On second thought, you really should talk with the receptionist in personnel who handles people like you."
• "Is this a sales call?"
• "Why should I see you?"

Whew ... you can almost feel your heart start to pound and your mind go blank just looking at those objections, can't you?

The Cold Calling Success System shows you how most salespeople react to these objections. Explains why the "standard" responses are the kiss of death for your call. And then spoon feeds you phrases you can use to maintain control of the call and accomplish your goal—scheduling an appointment with the top decision-maker.

Is This System Right For You?

The Cold Calling Success System is ideal for anyone who wants more face time with multi-million-dollar decision-makers and other top executives.

According to current users of the Cold Calling Success System, here are some of the "red flags" that you should look for in your life. If one or more of these statements sound like you, the Cold Calling Success System would be a smart investment.

Does This Sound Like You?

• "I know I could close bigger sales ... if I could just get in front of the decision-makers who control the purse strings."
• "Having my fingernails pulled out one by one is starting to sound like fun compared to cold calling. But I'm resigned to wasting my time on the phone."
• "I'm tired of fumbling for words when prospects toss objections out. I never seem to have a good comeback."
• "Every time I make a cold call, I try to come up with a new opening line. I just haven't found the one that works."
• "I know that I offer value. But I can't get the executive assistants to understand why I should be allowed to see the Top Dogs."
• "I sell great in face-to-face situations. But I can't seem to sell over the phone ... and I'm ready to pull my hair out."
• "I'm a pretty confident person. But the rejection I get when making cold calls is starting to wear me down."
• "I'm beginning to think the executive assistants are right—I really don't belong in the executive suite."

Or how about these "wishes"?

• I want to know what I'm supposed to do when I get stuck in "voice mail hell." What should I say so that prospects return my call?
• I wanted proven ways to quickly move to—or directly contact—the top decision makers ... without damaging the relationships I've built with my lower-ranking contacts.
• I'm looking for fresh, new, and proven ideas for reaching company presidents and other top decision makers that I can implement quickly.
• I'm new to sales and want to improve my cold calling skills ... so I can get executives to quickly recognize the value of my service.
• I want to sell over the phone more effectively, on all types of calls—inbound and outbound calls ... business-to-business and business-to-consumer calls ... calls to small businesses and calls to large companies ... cold calling prospects and calling existing customers.
• I need proven ways to build my business and my sales team ... including getting better at cold calling executives.
• I'd like to be more confident when approaching C-level executives ... and keep my name in front of them without becoming annoying.
• I want to differentiate myself ... and demonstrate why my service is better than the competitors.

If you agreed that one or more of those statements would apply to you, the Cold Calling Success System can help.

I Want To Get Started Right Now Les!

Bonus for 
Salespeople in the IT & Staffing Industry

I originally developed the Cold Calling Success System when consulting for a client in the IT & Staffing Industry.

The scenarios and scripts used throughout the main learning guide use real-life examples plucked directly from my training sessions with this company (with the client's approval and blessing, of course).

Because the examples are directly related to what you do, you'll be ready to use this information almost instantly if you're selling in one of the following industries:

• IT staffing
• Outsourcing
• Permanent staffing
• Temporary staffing
• Managed services
• Healthcare staffing

If you're not involved in one of these industries, don't worry. The Cold Calling Success System can be used to secure appointments with decision makers at all levels. And in any industry.

In fact, about 40% of current Cold Calling Success System users are outside of the staffing industry. The program is currently being used by professionals in the financial services, succession planning, business-to-business insurance sales, business-to-consumer insurance sales, HR outsourcing, professional employer organizations, and even water sales!

You'll still benefit by using the process. You'll just need to do a little bit more work by taking the examples I provide and rewriting them to suit your service and industry.

Here's a Short List of Lessons You'll Learn

• Do you find you get thrown off course, lose focus and momentum when scheduling appointments? Discover 3 powerful tips for keeping yourself on track and in the right mind set (page 8)
• Develop a winner's mind-set in record time by easily pinpointing where you need to improve the most (page 9)
• How to overcome your intense dislike of scheduling appointments by phone (page 13)
• How to keep yourself "up" and interested as you make executive-level sales calls (page 17)
• 7 ways to get more out of your reading ... so the time you spend improving your mind is worthwhile and profitable (page 18)
• The surprisingly simple way to keep yourself from taking objections personally ... and why you should be happy that your prospects give you objections (page 25)
• The two warning signs that a sales appointment is not going well (hint: most sales professional think these signs are good) (page 25)
• How to tell if your prospect's objections are really rejection ... or buying signals. (For Your Information: most of your colleagues do not know how to determine the difference!) (page 26)
• Three signs that you're terrified of cold calling ... and the three-step process for overcoming your fear (page 31)
• The three categories of objections you'll face most (page 32)
• The truth about why you really do belong at the executive level ... and how to identify the information about that needs to be shared with those at the top (page 38)
• Learn to analyze your sales performance and to identify the automatic, emotional triggers that cause you to lose control of the sale (page 44)
• The 3 biggest reasons most salespeople struggle when first learning how to use the telephone to sell (page 50)
• The difference between true "cold" calls and qualified calls ... and how likely it is that you'll nab an appointment when making each type of call (page 53)
• How many phone calls you should plan to make in order to win one sales appointment (page 53)
• Which is better - calling "cold" prospects out of the phonebook ... or calling "qualified" prospects? (The answer may surprise you!) (page54)
• The single most important change you need to make when talking to prospects on the phone rather than face-to-face (page 59)
• The single most important skill you must master if you want to sell on the phone, as well as you sell face-to-face (page 49)
• Seven things you can do to help prospects "see" what you are saying on the phone (page 60)
• Why viewing the executive assistant as a "gatekeeper" is a critical mistake that's preventing you from winning appointments (page 65)
• The three key pieces of information you should give to the executive assistant ... and the best way to deliver them (page 66)
• A short-and-sweet script to get prospects to gladly reveal critical information about their company, key personnel ... and for getting yourself on the executive's calendar (page 70)
• 7 steps to ensure you are 100% prepared to schedule an appointment with an executive (page 76)
• Why you should avoid changing an appointment at all costs (page 80)
• Three ways to adjust your thinking and behavior to show prospects you respect them (page 85)
• What job title you should ALWAYS call first when trying to schedule a sales appointment (page 87)
• The question you should ask to determine who exactly is the right person to meet with (page 88)
• The right way to break the ice when cold calling executives ... and the way most salespeople try to do it (page 91)
• Why the social amenities that win points for politeness in the "regular" world can be kiss of death in the boardroom (page 91)
• Don't want to viewed as a poorly trained, script-reading telemarketer? Be sure to follow these four rules (page 92)
• The easy way to write a benefit statement that resonates with your prospects (page 97)
• The three things every powerful benefit statement contains ... and how often you should change them (page 98)
• Should you script your calls or be spontaneous? Here's the answer you've been waiting for (page 107)
• The two most important words of your presentation (page 107)
• Five reasons that sales professionals make calls ... and the only one that's good enough for you (at least, if you want to maximize the number of appointments you have with multimillion-dollar decision- makers) (page 113)

I've Heard Enough Les, Send My Copy!

• How to identify what works when calling to set up appointments with executives (page 114)
• How to "wow" your prospect in 30 seconds or less (page 117)
• What to do if you end up in "voice mail hell" (page 123)
• Two secrets you can use to speak directly to the executive (page 123)
• The very best time to call and schedule a sales appointment (page 127)
• Trying to blast past the gatekeeper is one of the biggest mistakes you can make. Discover why ... and what you should be doing instead (page 131)
• What to do if you reach the executive directly rather than the assistant (page 135)
• 4 questions to ask to insure you are prepared to speak directly with the executive (page 137)
• The three types of questions you can use to control the progress of a sales call (page 142)
• The simple, yet powerful, ingredient that make the difference between a sale you close and one you lose (page 159)
• Finally! The answer about whether or not you should research your prospect and/or send a letter before you make a sales call (page 163)
• It's a mistake to accept "no" as a reason to end your call. Here's why ... and what you should do instead (page 165)
• The proper response to give when a prospect cancels your appointment (page 169)
• What to say when prospects tell you they don't need your services (page 175)
• How to leave a message that practically guarantees the executive will call you back (page 181)
• The surprising one-word response you should give to every objection ... and why it works wonders (page 187)
• What you should send when an executive asks for something in writing (page 193)
• How many calls you need to make to maintain a steady stream of potential sales (page 199)
• The easiest way to build rapport on the phone (page 203)
• Which tool is a must if you want to maximize your efficiency (page 206)
• How to determine which contact management system is best for you (page 209)
• Six time-tested tips for maintaining a great attitude - a must for every salesperson (page 215)
• THE #1 secret to scheduling an unusually high number of executive-level sales calls (page 225)

Here's What You Get

The Cold Calling Success System includes:

Secrets to Scheduling the Executive-Level Sales Call: How You Can Reach Million-Dollar Decision-Makers. This 249-page learning guide walks you step-by-step through the process of making successful cold calls to executives.

You'll work through more than 43 different exercises and worksheets. So you can pinpoint the mental and emotional obstacles that are holding you back ... identify the perfect opening sentence to capture your prospect's attention ... select the right words to describe your product or service ... and much more. (An $89 Value)

Secrets to Scheduling the Executive-Level Sales Call: How You Can Reach Million-Dollar Decision-Makers, Audio Version. You'll also receive the CDs format of this powerful guide. So that wherever you are ... and whatever you're doing, you'll be able to make the most of your dead time by listening closely as I personally reveal my time-tested cold calling secrets.

Pop the CDs into your Compact Disc Player while you work out. Or use the CDs to turn your vehicle into a "University on Wheels." Whether you drive, take a train or ride in a limousine to the office, you have an average of 18 minutes of listening and learning time available during that trip - here's your chance to profit from this "down" time. (A $178 Value)

Instant Objection Overturns. This deck of flash cards includes time-tested methods to overcome 40 of the most common objections you'll hear when cold calling executives ... as well as two common (and incorrect) ways to respond. Each card also includes a brief discussion of why the correct answers work ... and why the incorrect answers should be avoided.

You'll learn how to overcome:

• 17 versions of the all-too-familiar objection, "We're not interested"
• 3 spins on the objection, "We Don't Handle That Here"
• 8 different ways prospects ask, "Who Are You Anyway?"
• 9 clever ways prospects put you off by saying, "He/She Doesn't Have Time to Talk to You"
• 3 ways your prospects say, "Don't Call Us, We'll Call You"

Use the cards as cheat sheets when you're making cold calls to executives. Just flip to the objection you're receiving for a concise reminder of what to say to maintain control of the call. Or use the cards at your next sales meeting so that your entire sales team can work together to get these proven responses down pat! (A $97 Value)

Limited Time Offer: $978 in FREE Bonus Gifts

SEND MY COPY NOW!

This is the first time I've offered this deluxe version of Cold Calling Success System... and I want to get the word out fast. Which is why I'm going to give you five bonus gifts absolutely free when you order today.

That's $978 in bonuses ... absolutely free when you order today. But hurry - this offer is good only while supplies last. Once your colleagues start snatching up this system and supplies are depleted, these bonuses will disappear. Click here to claim your free gifts.

How Much Are the Keys to 
The Executive Suite Worth to You?

When you invest in the Cold Calling Success System, you'll discover a step-by-step process that's been consistently proven to work in cold calling executives and scheduling sales appointments.

Mastering this process is like being handed the keys to the executive suite. Within the critical first 90 seconds of your cold call, you'll have executive assistants eagerly searching for a place on the calendar so you can meet the top executives face-to-face.

What's it worth to you to have that kind of access to key decision makers?

What's it worth to you to be spoon-fed the responses you should use to instantly overcome your prospects' objections? So that no matter what, you get an appointment.

What's it worth to you to easily master the skills that will make you a cold calling genius? So you actually look forward to - and enjoy - making your cold calls?

As you think about these questions, let me share two facts with you:

So ... in terms of direct development expenses alone, this system is worth $140,000.

But of course you won't be investing $140,000 to get your hands on a copy of the Cold Calling Success System.

Or $10,500. Or even $5,000.

Instead, you'll invest just $297 for the entire program.

That's about what you would pay for a couple of client lunches. And probably far less than it costs for you to spend time twiddling your thumbs during endless committee meetings with low-level, non-decision-makers. If this program saves you at least one wasted sales meeting by putting you directly in touch with the top decision-maker, you'll instantly recoup your investment.

Plus you'll also receive the bonus gift package valued at $978. Click here to reserve your copy.

Why I'm Practically Giving This System Away

Why would I allow you to have these profit generating secrets for such a modest investment?

Simple.

I Want YOU to Succeed and 
Tell Your Friends and Colleagues About 
Your Incredible Find!

About now you're asking yourself...

"Can this sales system really increase my business by 50% for several consecutive years like they did for Judy Fontenot with one phone call?"

"Can these tactics really give me access to multi-million-dollar contracts like they did for Gene Meskill?"

"Can the 'System' really increase my sales revenues by 20% like it did for Manny Penate?

Or get me in with 100% of people who previously said, "No," like with Jeff Farrah?"

Maybe. Maybe not.

But, one thing IS certain, the Cold Calling Success System has done it in so many proven documented cases that have been recognized by the press, heads of industry, and by everybody else that you've got nothing ... zip ... nada to lose. You owe it to yourself to at least see what impact this system could make for you.

At the very least ... if all you got was a 10 or 20% increase in face-to-face time with THE decision-makers ... that could be thousands of dollars ... that could be dozens more meetings with real decision makers ... and significantly more buyers.

I've designed the Cold Calling Success System to make you more money than this sales tool costs you. All you have to do is act on the information. If you do your part ... the results will delight you. And dramatically exceed your expectations.

I've been down this road. And I can say with a spine tingling sense of excitement that I have more factually based hope for you than you may have for yourself.

But you don't have to take my word for it. See what your peers are saying.

See Why Sales Professionals Are Raving About the Cold Calling Success System

Order Now

You Will Schedule 
More Executive-Level Sales Appointments - 
I Guarantee It!

I know this system works. My coaching clients know this system works. Other users of the Cold Calling Success System know it works.

Now it's your turn to find out. And you know what? You don't even need to make a final decision now - order the system, read it, try it out first ... then decide.

Could anything be more fair than that? Place your risk-free order now.

Pay in 3 Easy Installments

You can even spread your investment out over three months.

Just select the monthly installment plan when you reach the order form, and I'll bill your credit card $105 a month for 3 months.

Schedule More Sales Appointments
With Fewer Calls ... Starting Today

Look at it this way—90 days from today you could increase your sales substantially. Or you could keep cold calling executives the way you always have ... and keep making the same number of calls for the same paltry number of sales appointments.

Which do you prefer?

You could spend months, maybe even years, frustrating yourself reinventing the wheel, learning by trial and error, and coming up with your own magic formula.

Or you could make the easy decision to invest in the Cold Calling Success System today. Within minutes, you'll begin discovering proven methods to consistently overcome prospects' objections. So you can win the sales appointments you deserve when you cold call executives ... who have unlimited purchasing power to spend on your products and services.

$297 is a painless drop in the bucket compared to the time and money you're going to waste banging your head against closed doors this year.

If you're tired of wasting months waiting for your current contacts to refer you to the top ... and you'd rather get to the decision-maker with just one call, click here to order now.

If you're tired of working your buns off to win small contracts ... and you'd rather close bigger deals with less effort, click here to order now.

If you're tired of being at a loss for words when prospects say "No!" ... and you'd rather be able to confidently overcome any objection they toss out, click here to order now.

Remember, with the Cold Calling Success System, you will see at least a 20% increase in the number of sales appointments you win with top executives ... or I'll gladly return every penny of your investment.

There's no way you can lose.

That's why it makes sense to order now.

RISK-FREE ORDER FORM

Order here via our secure online server for fastest service.

To order by phone, call 1-816-554-3674 between 9 a.m. and 4 p.m. Central Standard Time. Or click here to download a printable order form for fax and mail orders.

Yes, Les! I want to schedule more executive-level sales appointments and reduce the time I spend cold-calling. Please RUSH me the Cold Calling Success System. I understand that for the modest investment of $297, I will receive: Secrets to Scheduling the Executive-Level Sales Call: How You Can Reach Million-Dollar Decision-Makers. This 249-page guide presents the step-by-step process of making successful cold calls to executives. (An $89 Value) Secrets to Scheduling the Executive-Level Sales Call: How You Can Reach Million-Dollar Decision-Makers, Audio Version. I'll receive the CDs of this powerful guide. (A $178 Value) Instant Objection Overturns. This deck of flash cards includes time-tested responses to overcome 40 of the most common objections I'll hear when selling my services. (A $97 Value) And because I'm purchasing today, I'll also receive these three bonuses valued at $978: FREE GIFT #1 Two Challenge Submissions. Send me the top two objections you hear most often ... and I'll send you customized responses to overcome prospects' objections. (A $500 Value)     FREE GIFT #2 Annual Updates to the Objection Overturn Flashcards. Each year, I'll pick the top challenge submissions I receive ... and turn them into new Objection Overturn flashcards that you can download at my web site. (A $70 Value)     FREE GIFT #3 Wild Dog Bonus Card. Use this card to get my expert feedback on your current telephone script. (A $250 Value)     FREE GIFT #4 TOP SECRET - EXECUTIVES ONLY: Industry Executives' Candid Comments About Making the Transition to a Top Dog Selling Culture. This DVD presents no-holds-barred interviews with four industry executives who speak frankly about the fatal flaws of industry-perpetuated, out-of-date approaches to business and to sales. (A $79 Value)     FREE GIFT #5 Executive Assistants Speak! Answers To Questions You Always Wanted To Ask. Discover the longed-for but rarely sought out thoughts of the singularly most important person who will get you in to see Top Dogs - the executive assistant. (A $79 Value) Finally, I understand that my satisfaction is guaranteed. If I don't see at least a 20% increase in the number of executive-level appointments I schedule using this system, I will ask for a 100%, hassle-free refund.

To Your Sales Success,

Leslie Buterin (like butterin' bread)
Your Coach for Cold-Calling Executives